Speaker
Antonio Giarrusso, keynote speaker on AI adoption, agents and governance.
I talk about how to bring AI into companies, starting from what I’ve built with Userbot and as Head of AI at the smeup group. More than 50 talks across conferences, keynotes and panels.
My talks have been hosted by Intesa Sanpaolo · Prysmian Group · UniCredit · Borsa Italiana · AGID

Some of my stages.
Intesa Sanpaolo
Prysmian Group
Agos
Milano Finanza
UniCredit
DigitalGo
AGID
Repubblica
What I talk about.
Topics I tailor to the audience: boards, managers, technical teams or a general audience.
- 01
AI in the enterprise, beyond the demo
How you go from a pilot project to hundreds of people using AI every day.
- Why most AI projects never get past the pilot
- How to measure real adoption, beyond activated licenses
- Where to start in the first 90 days
- For:
- Boards, management, HR and innovation leads
- Formats:
- Keynote, workshop
- 02
Shadow AI: banning it is not a strategy
People already use AI with personal accounts. How to bring that use back within clear rules.
- Why a ban moves the problem instead of solving it
- What an official tool must do for people to actually choose it
- Rules enforced by the tool, not just written in a policy
- For:
- IT, security, compliance, management
- Formats:
- Keynote, panel
- 03
AI agents and new operating models
What changes when AI stops just answering and starts doing work inside business processes.
- The difference between an assistant that answers and an agent that acts
- What we have learned putting AI agents into production since 2017
- Where human oversight and traceability are needed
- For:
- Operations, customer service, IT
- Formats:
- Keynote, panel, workshop
- 04
From idea to product: how AI compresses time
What I have learned building apps, startups and AI products, with real examples.
- How AI takes a product from weeks to days
- Real examples: PUCS, PitchBoost and Userbot’s projects
- What stays human: choosing what to build
- For:
- Founders, product teams, students, general audiences
- Formats:
- Keynote, on-stage interview
Questions from event organizers.
How do I book a talk?
With the “Invite me to your event” form: date, location, type of event, audience and topic. I’ll get back to you with my availability and a talk proposal.
Can the topic be tailored to the event?
Yes. The topics on this page are a starting point: I tailor them to the audience (boards, managers, technical teams or a general audience) and to the goals of the event.
Which formats?
Keynotes, panels, hands-on workshops for teams and managers, on-stage interviews. We choose the format together, based on the event.
Where can I find a bio and photos?
At the bottom of this page: a short and a long bio, ready to copy, and two downloadable portraits.
Bio and photos for your event.
Ready to copy for your program, website and press releases.
Download the press kit (ZIP, 200 KB)Antonio Giarrusso is an entrepreneur and AI expert. He founded Userbot in 2017, before ChatGPT, and is Head of AI at the smeup group. He helps companies adopt AI with clear rules and is a member of the Forbes Technology Council.
Antonio Giarrusso is an entrepreneur and AI expert. As a student he created iMathematics, an educational app named App of the Year by Apple, and then Mobixee, an app studio with more than 5 million downloads overall. In 2017, before ChatGPT, he founded Userbot: today it is the Italian platform for governed AI adoption in companies, part of the smeup group and cited in nine 2026 Gartner Hype Cycle reports. He is co-inventor of a patent on an AI system that learns from conversations, Head of AI at the smeup group and a member of the Forbes Technology Council. On stage he talks about AI adoption, Shadow AI, AI agents and governance, starting from what he has built.
Antonio Giarrusso è imprenditore ed esperto di intelligenza artificiale. Ha fondato Userbot nel 2017, prima di ChatGPT, ed è Head of AI del gruppo smeup. Aiuta le aziende ad adottare l’AI con regole chiare ed è membro del Forbes Technology Council.
Have an event coming up?
Tell me the date, audience and topic: I’ll get back to you with my availability and a talk proposal.




