Antonio Giarrusso · Founder of Userbot · Head of AI at smeup

Antonio Giarrusso: I bring AI into companies. And get people to actually use it.

People at work already use AI, often with personal accounts and company data in it. With Userbot I bring that use back within clear rules: models, data, costs and agents under control. On stage I show how it’s done, with real cases.

9 Gartner Hype Cycles
Forbes Tech Council
50+ talks

Request a Userbot demo Invite me to your event

9Gartner® Hype Cycle™ 2026 reports cite Userbot
50+talks as a speaker, from Intesa Sanpaolo to Borsa Italiana
ForbesTechnology Council, member since 2024

Userbot · since 2017, before ChatGPT

Userbot: governed AI adoption for companies.

Userbot is the Italian platform that brings chat, models, company knowledge, agents and workflows into a single perimeter. The company decides who uses what, at what cost and which actions AI is allowed to take. People get better tools than their personal ones, and the data stays in-house.

Request a demo Go to userbot.ai

Gartner® Hype Cycle™ 202692026 Gartner reports cite Userbot. They include:Agentic AIAgentic AutomationAI Governance TechnologiesAI in ITSMIT OperationsAI in Supply ChainA Hype Cycle is the research Gartner uses to assess how mature a technology is. GARTNER and HYPE CYCLE are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications.
Model agnosticGPT, Claude, Gemini and more. Switch models without rebuilding everything.
GovernancePermissions, spending caps and a log of every step. Data in the EU.
Company knowledgeAI answers from the company's own documents.
Agents and workflowsFrom answer to action, inside the systems you already use.
€98.7Mrevenue710+people20+officesPart of the smeup groupUserbot is part of the smeup group.

Public case studies · Userbot

AI agents in production, with public numbers.

Even before internal AI, with Userbot we put AI agents in front of customers and citizens, in healthcare, the public sector, manufacturing and retail. Today the same platform also brings AI inside the company, for employees.

All 15 case studies

ENEAPublic sector97%messages automatedAI assistant for Italy’s home renovation incentives.600Kconversations handled20,000hours saved in 20 months
CupSolidaleHealthcare94%conversations with no human interventionHealthcare bookings with conversational AI.
MiflexManufacturing80%interventions handled by AIAI on the factory floor with Digital Humans.
We evaluated several products on the market, but none could match the ease of use and intuitiveness of Userbot’s AI management dashboard.
Matteo Perusi, AGSM AIM Energia80%with no human intervention
The results exceeded our expectations within a few days of going live. We will extend the Bot to all our cloud services and platforms, in Italy and abroad.
Luigi-Enrico Tomasini, Customer Success Director, Namirial92%conversations handled by AI
Companies that chose Userbot include
- ENEA
- CupSolidale
- Comune di Bologna
- Namirial
- Comune di Rimini
- AGSM AIM Energia
- Nital / iRobot
- Aboca
- Miflex
- Mecolpress
- Provincia di Prato
- ERIC / Policlinico Gemelli
- Leasys
- Packstyle
- Comune di Rovigo
- ENEA
- CupSolidale
- Comune di Bologna
- Namirial
- Comune di Rimini
- AGSM AIM Energia
- Nital / iRobot
- Aboca
- Miflex
- Mecolpress
- Provincia di Prato
- ERIC / Policlinico Gemelli
- Leasys
- Packstyle
- Comune di Rovigo
Want a case like this at your company?Tell me where you're starting from: I'll reply myself, or the Userbot team will.Request a demo

Speaker

Keynote speaker on AI adoption, agents and governance.

I talk about what I've built, got wrong and fixed. Not about what I read in the latest McKinsey report, and with no slides that say “DISRUPTIVE”.

Invite me to your event Topics, formats and bio

Intesa SanpaoloMore stages
50+talks, keynotes, panels and workshops
- Intesa Sanpaolo
- Prysmian Group
- Agos
- Milano Finanza
- UniCredit
- DigitalGo
- AGID
- Repubblica
- ABI
- Eh Commerce Hub
- Startup Grind
- Borsa Italiana
- Intesa Sanpaolo
- Prysmian Group
- Agos
- Milano Finanza
- UniCredit
- DigitalGo
- AGID
- Repubblica
- ABI
- Eh Commerce Hub
- Startup Grind
- Borsa Italiana
What I talk about
1. 01AI in the enterprise, beyond the demo
2. 02Shadow AI: banning it is not a strategy
3. 03AI agents and new operating models
4. 04From idea to product: how AI compresses time
Prysmian Group
Agos
Milano Finanza

Press

What the papers wrote.

Articles, interviews and TV features. The nice thing about not self-publishing is that you can’t edit what other people write.

Antonio Giarrusso on the cover of Millionaire — Millionaire · April 2018On the cover with the Userbot story.

Antonio Giarrusso on Capital with Silvia Candiani (Microsoft) — Capital · 2017 ↗On the cover with Silvia Candiani, CEO of Microsoft Italy.

Data Manager Online · 2025Userbot 3.0: agenti AI fanno squadraUserbot 3.0: AI agents work as a team
Arena Digitale · 2025Oltre il chatbot: Userbot 3.0Beyond the chatbot: Userbot 3.0
Sole 24 Ore · 2018Userbot raccoglie €500k in 6 mesiUserbot raises €500k in 6 months
Repubblica · 2019Intelligenza Artificiale e LavoroArtificial intelligence and work
Il Post, Open Online, Gioconews · 2026PUCS, the browser game about bureaucracy written with AI

About

Entrepreneur and artificial intelligence expert.

At 21 I built an app with millions of users. At 28 I founded an AI startup. In between, I didn't sleep much.

I write code, design interfaces and present to the board, sometimes on the same day. Today I'm CEO of Userbot and Head of AI at the smeup group: I bring AI into real companies. The hard part isn't the technology. It's getting 200 people to use it on Monday morning.

Story, awards and sources All projects

I’ve also built

Let’s talk.

If you've made it this far, you're either interested or procrastinating very well. Either way, write to me.

Prefer email? Write to ciao@antonio.ai